Tuesday, September 12, 2006


Today, I came across the news of launch of NBBC, a venture by NBC Universal.   The business model is to connect the content producers, website publishers (content delivery) and the advertisers.  Given the model I would like to examine what it really means to these three entities:

Content Providers

Enables armature and localized content creators to reach global audience, with the potential to monetize on the content itself.  Providers may include news, sports, music, etc. both foreign and domestic.

Website Publishers

Provides the ability for publishers to subscribe to relevant content providers and advertisers.  Example of such publishers could include blogs, news


Advertisers benefit from the reach of the advertisements.

NBC Universal syndicates the content and co-oridnates with these players by providing the platform.  NBC itself can play the role of provider by leveraging its various TV stations and Movie trailers.  Sounds like the new YouTube atleast aiming to get everyone paid!

Though the site is up and running the site itself doesn't accept registrations as yet. 

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